Art Basel's Banana in Duct Tape is a well played out performance artwork, publicity stunt for the artists and Art Basel Gallery that has made them world-famous for the small cost of 120k. Now that is the public relations, in this instance in providing entertainment, and the business side of art used with a flourish.
while in my 565 years as a professional artist I never pulled these publicity stunts, I also never had my art exhibition advertised to the world, as I preferred a less gimmicky PR campaign.
This is a reminder to all artists who want to succeed, that public relations and business skills are 2/3 of the work of the artist. The production of art is the remaining 1/3rd.
If you do not work a balanced three skills, PR—Business—Production, approach to art then you cannot succeed in making art your business.
Your PR and business model can be conservative. Mine ranged from from inviting Newspapers and TV channel to a newsworthy event of my handing over a major work of art to a charity for their fundraising, as a promotion for my art show, to going on the talk show trail from local radio to major ranking talk shows, or to what today's young artists are working social media, but PR must be a highly active part of the work of a selling artist if they seek to earn a living in art.
I think we all agree that this is the art of public relations—and as such it was a huge success in ensuring with the art buyers of the style of this gallery, their name won't be forgotten and this exhibition is sure to draw a crowd.
No one ever claimed the banana in duct tape was fine art. No one being conned here, just good fun—and a reminder to us that art does not sell itself.
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