Sennelier—My favourite soft pastels.
Art Course Creation and Marketing
There is a common
I am wondering if the difference between those who create the teaching course and then sell it and those who pre-sell, then creates the course if it sells is that the later is interested in the money, (not saying there is anything wrong with that,) and the course created prior to sale tutor has a passion for teaching the subject they are an expert in.
I know who I would prefer to learn from.
Many prefer to focus on what we are an expert at teaching, knowing what we create will sell. We are teachers first, rather than course marketers.
I realize pre-selling is the 'flavour of the month' with course marketing strategists. There is room for different marketing techniques.
I don't feel, with my fifty years of successful, self-employed teaching experience, that those who teach pre-selling your course before it is created outrank me. Neither has a right to claim superior expertise over the other. Success is measured differently for different people. Creating a course we are passionate about teaching, and have pride in, is a measure of success for many of us. There would be no great art or literature if creatives only produced 'penny dreadfuls' because they pre-sell to a mass market. Success cannot only be measured as a fast pre-sale.
I have never marketed an unprepared course and I am happy with my success. I have no criticism of those who choose to market first. I'm just saying, there isn't an, 'only my way works,' in marketing, just methods that have worked for others, plus our own ideas, all there for us to test and discover what works best for our products. It is all about eclectic lifetime-learning from many experts plus our customers and our needs.
I treasure all of my person-to-person training and teaching memories. The printing press extended teaching beyond only person-to-person reach.
My fifty years of teaching experience included correspondence text, movies and, once available, videos. Us boomers aren't backward in the use of all the technology that was available to extend our teaching and study range. Regardless of the marketing and delivery system I love teaching my art.
Painting the Warby Hut
Working in the confined space of a caravan, I chose to work in a small scale of A4 size on a 300 gram textured 100% cotton acid free watercolour paper using flow formula acrylic paint to create a simple copy from the photograph - view side image. The paint brands I used were Maimari a very high quality Italian brand. I also have a few other brands of acrylic paint in my kit, chosen for convenience, as they are commonly available.
This shows the small amount of flow formula paints I have placed in my wet palette, my brush box, box of flow formula paint and the simple block in under painting copy from the photo.
Painting the Warby Hut: Stage Three